Sophie Garcia

How i Designed for Pressed juicery's pride campaign 2021

How I designed for pressed juicery's 2021 pride campaign

can One design well on canva or do you need adobe cloud?

can one design well on canva or do you need adobe cloud?

    A childhood memory of mine is going to the Pressed Juicery in Noe Valley with my Dad and stocking our fridge with the red, green, and orange ones. I also remember trying my first charcoal drink with them which coincided perfectly with my soft-grunge tumblr era. Almost 10 years later, I got to design for their Pride Campaign. The competition was originally supposed to have one winner and one runner-up’s designs featured on the Pressed Juice bottles. However only 4 of us entered, so we all won and were awarded a cash prize. Though I was featured on their Instagram rather than their amazing health drinks it’s still a huge win for me. Believe it or not, I designed it on Canva from scratch and if you have any experience working with Canva you can imagine that it took forever. This was before I had access to Adobe Creative Cloud but it was still a fun and rewarding experience so if you’re reading this as a creative remember to work with what you have – creativity expands with challenges and as artists it’s our duty to make magic. Below I’ll share what I wrote when submitting to the prompt “What does Pride mean to you?”

remember to work with what you have – creativity expands with challenges and as artists it’s our duty to make magic.

   


    


   “When I think of Pride, I think of the legacies of Marsha P. Johnson and Sylvia Rivera. Together they birthed Pride at Stonewall that fateful night and made daily strides against homelessness, ableism, and trans-exclusion in the gay movement. I think of how in my culture, we revere the dead with pride and their stories are an abundant source of it for us. This image was inspired by the papel picado hung up at a Dia De Los Muertos event I attended in Mexico city three years ago. Mourning the early loss of life of trans women of color, naming them, and committing to honor them through our everyday actions, and then of course celebrating their lives through music and dance is what this piece is all about.”

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